The Judging

All written entries will be judged against the set criteria as outlined in the entry form by our exclusive panel of expert judges. From this three finalists in each category will be chosen.

Who are the Judges


John Lewis, Chairman of Lewis Business Media 

John Lewis is the founder and Chairman of Lewis Business Media, owners of Over The Counter magazine. Over the course of a business publishing career lasting 40 years, he has organised and judged many awards schemes in several different markets. He is a current judge of The National Pig Awards and has chaired the judging panel of the National SQP awards for the last 2 years

Georgina Beer, 2018 Winner of National SQP of the Year and Farm SQP of the Year 

I was delighted to be asked to join the judging panel and I am really looking forward to becoming involved with the 2018 SQP Awards. I felt it was a significant achievement for me to be nominated in two categories and then to win the Farm SQP was fantastic and then to win the National SQP award it was truly overwhelming. Although I feel it really represented the efforts of those I worked with it also gave me some very valuable inner confidence which was especially welcomed when Countrywide Farmers announced us going into administration.

Everyday is a school day and I aspire to improving my knowledge and understanding. Where ever possible I continue to find new ways to encourage best practise and support our customers. I am very excited to be involved and looking forward to reading this years applications.

Bryan Lovegrove, Secretary General at Animal Health Distributors Association (AHDA)

Bryan has been involved in the agricultural industry and membership associations all of his working life. He was appointed as Secretary General to the Animal Health Distributors Association AHDA in May 2016.  AHDA members employ specially trained and qualified staff (SQPs) to prescribe animal medicines classified as available without a diagnosis requirement for large farm animals, companion animals and horses.  As such we offer unrivalled availability, access and free advice of an essential range of licensed animal medicines essential for the everyday health and welfare of animals. In particular AHDA defends the right to prescribe and sell licensed animal medicines via our members. Bryan is married with three children and also runs a DIY equestrian yard as part of a 100 grassland farm on the edge of the Vale of Belvoir.

Stephen Dawson

Secretary General at the Animal Medicines Training Regulatory Authority (AMTRA)

Philip Sketchley, Chairman of Animal Medicines Training Regulatory Authority (AMTRA)

Phil has over 45 years of experience in the human pharmaceutical and animal medicine industries. He has worked in the Animal Health industry for over 32 years in various sales and marketing management roles with Glaxovet, Coopers Pitman Moore, Willows Francis and Fort Dodge and the last 13 years of his career as the chief executive of with NOAH retiring from that post at the end of 2014. He then took up the post of Chairman of AMTRA.

The National Office of Animal Health (NOAH) represents the UK animal medicines industry: its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals.

As well as working in the UK for NOAH, he was active within IFAH (International Federation for Animal Health) including membership of its European Council. He was also actively involved in many IFAH-Europe working committees, being a member of the Food Chain Group, EPRUMA (European Platform for Responsible use of Medicines in Animals), Anti-Infectives Working Party and the Committee of National Associations.

Whilst in his post at NOAH he was also and on the Board of Directors for AMTRA (Animal Medicines Training and Regulatory Authority), RUMA (Responsible Use of Medicines in Agriculture) Alliance, Chairman of the Trustees of the National Pet Month charity for 12 years and a Trustee of the RCVS Knowledge for 8 years. He is currently a trustee of ICC International Cat Care.

He organised the conference for RUMA and VMD in 2015 on Antimicrobial resistance and again in October 2017.

He now holds the post of Chairman of AMTRA and as such is still actively involved in the Animal Health Industry and matters important SQPs and AHDA members. He also acts as a consultant to industry and is currently working on a development – Farm Medicine Tracker which is an initiative to aid the recording and collection of medicines use on farm.

Phil has a BSc (Hons) in Biochemistry and Physiology and was also awarded Honorary Membership of BSAVA in 2012 and made Honorary Associate of the RCVS (Royal College of Veterinary Surgeons) in 2015.

Simon King, Editor of OvertheCounter Magazine

Simon King is the editor of OvertheCounter magazine. With almost 25 years in business-to-business journalism, Simon has sat on judging panels in several different industries. After a debut at the judging session ahead of last year’s National SQP Awards, Simon said he looks forward to reading all the entries and he encourages SQPs to step forward and be proactive in entering this year’s National SQP Awards.



Boehringer Ingelheim Animal Health


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