in association with

Animal Medicines Training Regulatory Authority 

AMTRA is an independent regulatory body, seeking to ensure that prescription and supply of VPS animal medicines is undertaken in a responsible manner. That includes ensuring that standards are right for newly qualified SQPs, overseeing an effective system of CPD for existing SQPs, and working with and contributing to the efforts of SCOPS, COWS, RUMA and others to improve responsible use of medicines. AMTRA provides guidance and advice to its SQPs, and has a disciplinary system to enforce compliance with the SQP Code of Practice. AMTRA provides information to the media and resources to SQPs and businesses to help explain the role of SQPs.

Animal Health Distributors Association

AHDA members employ specially trained and qualified staff (SQPs) known as Registered Animal Medicines Advisors (RAMAs) to prescribe animal medicines classified as available without a diagnosis requirement for large farm animals, companion animals and horses.  As such we offer unrivalled availability, access and free advice of an essential range of licensed animal medicines essential for the everyday health and welfare of animals. AHDA actively supports the UK multi channel distribution system to prescribe and sell licensed animal medicines via our members. The current focus of AHDA is to support AHDA RAMAs, help to promote responsible use, raise the profile of AHDA RAMAs and support professional prescribing. AHDA is the voice of Animal Health Distributors throughout the UK with governmental, regulatory and public bodies.

supported by

NOAH is the trade association representing the UK animal health industry – our membership covers around 97% of animal medicines sales in the UK. We support our members’ businesses and ensure the sustainability of our sector by helping shape the regulatory, political and social climate.

We foster innovation and promote responsible use of our members’ products. Our vision is to be at the forefront of UK animal health and welfare, championing safe, effective, quality products and services for all animals.

principal Sponsor

Sponsors of: National SQP of the Year

Boehringer Ingelheim is the second largest animal health business in the world. We are committed to creating animal wellbeing through our large portfolio of advanced, preventive healthcare products and services. With net sales of €3.9 billion and around 10,000 employees worldwide, we are present in more than 150 markets.

For more information visit

Award Sponsors

Sponsors of: Nutritional Expertise Award

 Bimeda manufactures and markets quality veterinary pharmaceuticals and animal health products. Bimeda’s portfolio is primarily focused on nutrition, parasite control, equine and cattle production. 

The Bimeda team is committed to promoting best practice and to adding value for customers. Indicative of this commitment, is the Bimeda e-learning portal; which provides interactive training modules and contributes to the CPD requirements of SQPs and veterinarians . Bimeda is also known for its commitment to a diagnostic-led approach to nutrition and trace element supplementation, and for its unique soluble glass Coseicure and Cosecure bolus range. For more information see and

Sponsors of: Farm SQP of the Year 

Elanco Animal Health offers a range of products for the prevention and treatment of disease in sheep and cattle.  Whether you are looking for the longest-lasting protection for blowfly control, a flukicide which controls all stages of liver fluke or a sheep wormer from one of the newer classes, then make sure you consider the Elanco parasiticide product portfolio.

Sponsors of: Companion Animal SQP of the Year

Pets are part of the family. And that’s why we’ve developed a range of products that help pets and people get closer – and help pets live healthily and happily too.

Our flea and tick products revolutionised the way we protect pets from these parasites and allowed pets to get out of the garden into the living room – and, let’s be honest, onto the sofa too.

Today, we’re a global leader in pet healthcare and the UK’s Number 1 flea and tick protection brand* with treatments such as NEW FRONTLINE Tri-Act® FOR DOGS and FRONTLINE Plus®.  We’re as dedicated as ever to helping you to protect pets and keep them active, happy and improve their wellbeing.


Share Dashboard, Jan 2021 MAT

Sponsors of: Newly Qualified SQP of the Year

We are constantly striving to find solutions that protect livestock today, for everyone’s tomorrow. Putting prevention first, we adapt to the needs of the farming industry, to future-proof livestock production. The MSD range of animal health solutions means we predict, prevent and treat ruminant diseases, in partnership with animal health advisors and vets making a difference to all UK farms.

Sponsors of: Store of the Year Award – Independent and Multiple 

A leader in animal nutrition, health and hygiene products since 1965, Rumenco Holdings was renamed Novatec Ltd in 2019, continuing its legacy supporting animal health, welfare and performance. Its industry-leading portfolio includes the Rumenco, Nettex Agriculture, Nettex Equine, Nettex Poultry, and Progiene brands. Grounded in the production animal, equine and poultry sectors, Novatec delivers innovative animal health solutions while investing in educational content for farmers, owners, veterinarians and industry professionals providing them with the most up to date information on best practices. The Novatec Skills Centre provides SQPs/RAMA’s and instore advisors with more than 120 AMTRA accredited CPD points in 16 different on-demand, free e-learning modules. Learn more at

Sponsors of: Store Manager of the Year

Provita is a biotechnology animal health innovator with product categories: medicinal probiotics, hoofcare products, feed probiotics & supplements, colostrum & newborn products, electrolytes, energy deficiency, air purifiers, feed additives and mint gels.  Provita’s constant innovation will ensure further advances in the development of animal health products, which improve animal performance and welfare naturally.



principal Sponsor

Award Sponsors

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