in association with

Animal Health Distributors Association

AHDA members employ specially trained and qualified staff (SQPs) known as Registered Animal Medicines Advisors (RAMAs) to prescribe animal medicines classified as available without a diagnosis requirement for large farm animals, companion animals and horses.  As such we offer unrivalled availability, access and free advice of an essential range of licensed animal medicines essential for the everyday health and welfare of animals. AHDA actively supports the UK multi channel distribution system to prescribe and sell licensed animal medicines via our members. The current focus of AHDA is to support AHDA RAMAs, help to promote responsible use, raise the profile of AHDA RAMAs and support professional prescribing. AHDA is the voice of Animal Health Distributors throughout the UK with governmental, regulatory and public bodies.

Animal Medicines Training Regulatory Authority 

AMTRA is an independent regulatory body, seeking to ensure that prescription and supply of VPS animal medicines is undertaken in a responsible manner. That includes ensuring that standards are right for newly qualified SQPs, overseeing an effective system of CPD for existing SQPs, and working with and contributing to the efforts of SCOPS, COWS, RUMA and others to improve responsible use of medicines. AMTRA provides guidance and advice to its SQPs, and has a disciplinary system to enforce compliance with the SQP Code of Practice. AMTRA provides information to the media and resources to SQPs and businesses to help explain the role of SQPs.

supported by

NOAH is the trade association representing the UK animal health industry – our membership covers around 97% of animal medicines sales in the UK. We support our members’ businesses and ensure the sustainability of our sector by helping shape the regulatory, political and social climate.

We foster innovation and promote responsible use of our members’ products. Our vision is to be at the forefront of UK animal health and welfare, championing safe, effective, quality products and services for all animals.

principal Sponsor

Boehringer Ingelheim Animal Health is working on first-in-class innovation for the prediction, prevention, and treatment of diseases in animals. For veterinarians, pet owners, farmers, and governments in more than 150 countries, we offer a large and innovative portfolio of products and services to improve the health and well-being of companion animals and livestock. As a global leader in the animal health industry and as part of family owned Boehringer Ingelheim, we take a long-term perspective. The lives of animals and humans are interconnected in deep and complex ways. We know that when animals are healthy, humans are healthier too. By using the synergies between our Animal Health and Human Pharma businesses and by delivering value through innovation, we enhance the health and well-being of both.

For more information visit:


Award Sponsors

 Bimeda manufactures and markets quality veterinary pharmaceuticals and animal health products. Bimeda’s portfolio is primarily focused on nutrition, parasite control, equine and cattle production. 

The Bimeda team is committed to promoting best practice and to adding value for customers. Indicative of this commitment, is the Bimeda e-learning portal; which provides interactive training modules and contributes to the CPD requirements of SQPs and veterinarians . Bimeda is also known for its commitment to a diagnostic-led approach to nutrition and trace element supplementation, and for its unique soluble glass Coseicure and Cosecure bolus range. For more information see and

The team at Chanelle Animal Health UK are truly honoured to be supporting such a prestigious category in this year’s National SQP Awards.

Chanelle was founded in 1985 by farm animal veterinarian Michael Burke in the West of Ireland. Since then, the company has grown to manufacture products for 100 countries globally and employ 600 people, yet our family-business ethos and focus on UK agriculture remain stronger than ever.

We’re committed to the future of the sustainable family farm model in the UK and continue to invest heavily in the research and development of new products, to help make British livestock farmers’ lives easier and help their animals to reach their potential.

Pets are part of the family. And that’s why we’ve developed a range of products that help pets and people get closer – and help pets live healthily and happily too.

Our flea and tick products revolutionised the way we protect pets from these parasites and allowed pets to get out of the garden into the living room – and, let’s be honest, onto the sofa too.

Today, we’re a global leader in pet healthcare and the UK’s Number 1 flea and tick protection brand* with treatments such as NEW FRONTLINE Tri-Act® FOR DOGS and FRONTLINE Plus®.  We’re as dedicated as ever to helping you to protect pets and keep them active, happy and improve their wellbeing.

We are constantly striving to find solutions that protect livestock today, for everyone’s tomorrow. Putting prevention first, we adapt to the needs of the farming industry, to future-proof livestock production. The MSD range of animal health solutions means we predict, prevent and treat ruminant diseases, in partnership with animal health advisors and vets making a difference to all UK farms.

The Novatec Skills Centre is an eLearning platform powered by the Novatec stable of trusted brands (Rumenco, Nettex and Progiene) in the production animal, equine and poultry sectors.
We deliver FREE AMTRA accredited educational content online as well as non-accredited, hands-on practical content for non-SQPs. The platform is chock-full of great CPD content, but this is just the beginning! We regularly update the platform with exciting new courses and info to keep you ahead of the curve. We have recently updated the platform to include a Marketing Resource Hub where you can access and download campaign material, and soft skills such as Sales Tips and Tricks to upskill, educate and empower yourself to add value to your business and make your job easier!
Our easy-access content allows you to smash your points target and keep your AMTRA qualifications bang up to date, enabling you to provide high quality support to your customers. Created and delivered by experts including Tommy the Vet and The Chicken Whisperer, all our courses cover everything from production animal health and nutrition to equine stress and behaviour and diseases of poultry. Engaging interactive CPD content is delivered in bite-sized chunks that are easy-to-digest. Visit to set up a FREE account TODAY. It’s easy!

As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After nearly 70 years innovating ways to predict, prevent, detect, and treat animal illness, Zoetis continues to stand by those raising and caring for animals worldwide – from livestock farmers to veterinarians and pet owners. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics, and technologies make a difference in over 100 countries. In 2020, Zoetis generated revenue of $6.7 billion with ~11,300 employees. For more information, visit

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