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OvertheCounter is a bi-monthly magazine which targets qualified advisers in country stores and agricultural merchants. These include AMTRA qualified Suitably Qualified Persons (SQPs) as well as veterinary nurses, veterinary practices, buyers, wholesalers/distributors and marketing professionals.

We provide essential guidance for these influential advisors through training and educational initiatives on the sale of products sold through these specialist retail outlets including animal health medicines and products.

OvertheCounter empathises with the information needs of these qualified advisors to assist in product selection and recommendation at point of sale. We also work with key industry bodies including AMTRA, AHDA and NOAH to raise the profile of these individuals to those involved within this industry.

in association with

Animal Medicines Training Regulatory Authority 

Animal Health Distributors Association

AHDA members employ specially trained and qualified staff (SQPs) known as Registered Animal Medicines Advisors (RAMAs) to prescribe animal medicines classified as available without a diagnosis requirement for large farm animals, companion animals and horses.  As such we offer unrivalled availability, access and free advice of an essential range of licensed animal medicines essential for the everyday health and welfare of animals. AHDA actively supports the UK multi channel distribution system to prescribe and sell licensed animal medicines via our members. The current focus of AHDA is to support AHDA RAMAs, help to promote responsible use, raise the profile of AHDA RAMAs and support professional prescribing. AHDA is the voice of Animal Health Distributors throughout the UK with governmental, regulatory and public bodies.

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