Judging Process

All written entries received will be judged against the set criteria as outlined in the entry form by our experienced panel of expert judges, chaired by John Lewis. From this three finalists in each category will be chosen and invited to the prestigious awards ceremony held in London. The judges may conduct telephone interviews and site visits if they deem that this is necessary.


John Lewis 

John Lewis is the founder and Chairman of Lewis Business Media, owners of Over The Counter magazine. Over the course of a business publishing career lasting 40 years, he has organised and judged many awards schemes in several different markets. He is a current judge of The National Pig Awards and has chaired the judging panel of the National SQP awards for the last 4 years.

Bryan Lovegrove 

Bryan has been involved in the agricultural industry and membership associations all of his working life. He was appointed as Secretary General to the Animal Health Distributors Association AHDA in May 2016. AHDA members employ specially trained and qualified staff (SQPs) known as Registered Animal Medicines Advisors (RAMAs) to prescribe animal medicines classified as available without a diagnosis requirement. As such we offer unrivalled availability, access, and free advice of an essential range of licensed animal medicines essential for the everyday health and welfare of animals. AHDA actively supports the UK multi-channel distribution system to prescribe and sell licensed animal medicines via our members who AHDA works on behalf of to help ensure that they are informed and heard. The current focus of AHDA is to support AHDA RAMAs, help to promote responsible use, raise the profile of AHDA RAMAs and support professional prescribing.

Phil Sketchley

Phil has over 48 years of experience in both the human pharmaceutical and animal health medicine industries. He has worked in the Animal Health industry for over 35 years in various sales and marketing management roles with Glaxovet, Coopers Pitman Moore, Willows Francis and Fort Dodge and the last 13 years of his career as the Chief Executive of NOAH before retiring from that post at the end of 2014. He then took up the post of Chairman of AMTRA.


As well as working in the UK for NOAH, he was active within IFAH (International Federation for Animal Health now Animal Health Europe) including membership of its’ European Council. He was also actively involved in many IFAH-Europe working committees, being a member of the Food Chain Group, EPRUMA (European Platform for Responsible use of Medicines in Animals), Anti-Infectives Working Party and the Committee of National Associations. Whilst in his post at NOAH he was also and on the Board of Directors for AMTRA (Animal Medicines Training and Regulatory Authority), RUMA (Responsible Use of Medicines in Agriculture) Alliance, Chairman of the Trustees of the National Pet Month charity for 12 years and a Trustee of the RCVS Knowledge for 8 years and Trustee of ICC International Cat Care for six years.

He organised the conferences for RUMA on Antimicrobial resistance and VMD in 2015 and again in 2017.

He now holds the post of Chairman of AMTRA and as such is still actively involved in the Animal Health Industry and matters important RAMA /SQPs and AHDA members. He also now acts as Chairman for CEESA International Sales Survey (CISS) as well as a consultant to industry and is currently working on a development – Farm Medicine Tracker which is an initiative to aid the recording and collection of medicines use on farm.

Phil has a BSc (Hons) in Biochemistry & Physiology and was also awarded Honorary Associate Membership of BSAVA in 2012 and made Honorary Associate of the RCVS (Royal College of Veterinary Surgeons) in 2015.

Simon King

Simon King is the editor of OvertheCounter magazine. With more than 25 years’ experience in business-to-business journalism, Simon has sat on judging panels in several different industries. After a record number of entries at last year’s awards, Simon says he is very much looking forward to reading all the entries this year and he encourages SQPs to step forward and be proactive in entering the National SQP Awards 2020.

Dawn Howard 

Dawn Howard is Chief Executive of NOAH, the leading trade association representing the UK animal health industry.

Since joining NOAH in 2014 she has successfully steered the organisation through EU Exit uncertainty and the challenge of the COVID-19 pandemic, whilst providing a robust promotion of the animal health sector which has helped to increase both the profile and membership of the Association. She is a passionate advocate for high standards of both animal health and welfare and the benefits trade associations bring to represent industry and influence policy. Dawn also strongly supports evidence based proportionate regulation, innovation and the advantages new scientific developments can deliver for society. These will continue to be important issues as the UK develops its profile on the global stage.

Prior to joining NOAH Dawn was based in Brussels where she represented UK agriculture in the office of the National Farmers Union. Her responsibilities included animal health, animal welfare and trade. She later headed up the European body for farm animal breeders, EFFAB.

Dawn also worked for a number of years in UK Government, in animal health and welfare, pesticides and plant health.

She originally qualified as a botanist and maintains a keen interest in environmental issues and gardening. She speaks Spanish (badly) and is married with two sons and two cats.




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